Most businesses are using AI as a search engine. Here’s what they’re missing.
If your experience of AI is typing a question into ChatGPT and hoping for a useful answer, you’re seeing a fraction of what’s actually possible.
Custom AI applications and agentic workflows are quietly changing how SMEs handle the repetitive, document-heavy parts of their work — contract review, customer enquiries, report summarising, lead qualification — without needing a team of in-house developers to build it.
The difference comes down to context. A generic AI tool doesn’t know your processes, your data, or your terminology. A custom-built one does, because it’s built around your business specifically.
In our latest blog post, Beyond the Chatbot, Inzen founder Ben Walker breaks down exactly what custom AI applications and agentic workflows mean in practice — with real examples of how they’re already being used to qualify leads, process reports, and resolve support tickets with minimal human input.
It’s a clear, jargon-free read for any UK business owner curious about where AI actually fits — and where it doesn’t.
Read the full post on our website.
Inzen
Ben Walker is the Founder and of Inzen, a boutique AI consultancy based in East Sussex. Inzen helps SMEs and professional services firms cut through the AI noise and build things that actually work —…
